Data seems interesting as the future drives forward.
Originally posted on VentureBeat:
This is a guest post by Christian Fritz, a researcher at PARC.
Over the past 10 years or so, many organizations have recognized the conceptual value of data and have started recording and retaining more and more of it. But after doing this for a while, they’re asking, “What the heck do we do with it?”
Google, Netflix, and other big companies have taught us that data is valuable for insights that can be obtained from it, so others have started exploring their own data and want to do more with it. Some companies have been doing this in a way that sets no expectation as to what can be learned from it.
Rather than starting with a question and looking for an answer, people started finding the questions data was already answering. The idea has been to find the hidden potential of data, and we’ve already seen benefits…
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